Whistler blackcomb
case study
Problem
Whistler Blackcomb was Vail Resorts’ largest resort acquisition to date, bringing them into the multi-resort portfolio and under my team’s creative partnership.
WB is rich in history and brand equity, creating an exciting challenge in incorporating the historic resort into our portfolio and segmented go-to-market strategies.
Solution & Impact
The first project we undertook was a solidification and brand exploration with key stakeholders from Whistler Blackcomb and the creative optimization team at Vail Resorts.
The second challenege was bringing this message to the destination skier market with a campaign for the 2018 season.
We developed a campaign titled “Choices” for WB’s go-to-market.
Several pieces of video creative in the form of mini-documentaries served as the creative hub for the campaign, which also spanned email, push ads, linear TV, website, and out-of-home placements across the US and Western Canada.
My Role
- Key Stakeholder for Vail Resorts
- Co-Creative director in tandem with WB marketing leadership
- Go-to-market strategist
This campaign resulted in record-setting destination skiier visits for Whistler Blackcomb and contributed to an estimated $6 million in increased ROAS year over year.
Related Projects
Donec sollicitudin molestie
Vivamus suscipit tortor
(720) 485-1808